Dataiku
Brand identity · Creative direction
Building and evolving a brand over nine years of growth.
Case study forthcomingJean-Baptiste Genot Creative Director & Head of Brand
Finding what matters.
Giving it form.
Brand, digital experiences
and creative technology.
Over the past 20 years, I’ve worked across brand, digital products, games, 3D and creative technology. What connects these fields is the same approach: understanding what makes a product or company distinctive, and finding the right way to express it through design.
Currently Head of Brand
at Biolevate.
Selected work
01 — 03
03 / Selected project
Clarifeye
Brand strategy, naming, logo,
visual identity and guidelines.
A little context
A broad background.
A consistent approach.
I spent nine years at Dataiku, where I designed the logo and helped build and scale its visual identity as the company grew from a 25-person startup into a global enterprise AI company.
Today, I lead Brand at Biolevate, shaping the brand and creative systems for an AI company transforming life sciences operations.
Earlier work includes art direction at Ubisoft, UI/UX for Amplitude Studios’ Dungeon of the Endless through Figs Lab, UI design for Cisco/NDS TV platforms, and 2D/3D work at Mindscape.
Based in Paris, working across Europe and the US.
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